Author Archives: jimmadsen

5 B2B Mobile Stats That May Scare You To Death

Here’s a post I found on the blog “Mighty and True” ( that I found incredibly enlightening. Our world has drastically changed with the saturation of mobile technology. It’s easy to say “that’s not my target demo – they don’t use mobile technology”. But oh yes they do, and certainly the folks that report to

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9 Mistakes Businesses Make on Social Media

This is an excellent article I found on Panorama ( that nails it. Some of these sound so completely obvious, but it’s amazing how many businesses still make that same mistakes over and over again. In the words of my former president who knew how to manage the ENTIRE company, it’s all about “clarity &

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Successful Franchise Marketing Starts with a Local Marketing Strategy That Aligns the Franchisee with the Franchisor

I follow this blog – love their content – and here’s a post that I found that’s dead-on for aligning local marketing efforts with the corporate strategy: ( Most franchisors have robust franchise marketing plans in place for the franchise that revolve around advertising.  The marketing programs are usually mandatory and pool funds from all

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One change that dramatically improved B2B marketing results

Here’s an excerpt from a really good post I found about improving your B2B marketing results. You can read the entire post here – You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite

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Local Search Gets A Raw Deal

One of my favorite marketing blogs is “AimClearBlog”. Here’s an excerpt from a recent post about how Google’s latest algorithm is creating tons of issues for local business owners. “Local business owners: Have your rankings plummeted? Did traffic fall off a cliff? No longer appearing in a crucial Google map result? You may have been

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Clef two-factor authentication