Accomplishments

Here is the short list of accomplishments over the past few years of my career. These were not done alone, but by leading cross-functional teams (as opposed to dysfunctional) to achieve a shared and common goal. This includes everything from developing and leading a strategic shift down to an instant lift from a well devised and executed marketing plan.

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Work History and Education

Here is a listing of my past positions, a summary of the responsibilities and my educational background. This only includes the most appropriate list. For example, do you need to know that I was a weatherman early in my career? Probably not, unless it's important to talk about the cold front coming through the Dakotas and how it's going to affect our weather here in Siouxland.

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Recommendations

I've been very fortunate to have worked with some extremely talented individuals who happen to think very highly of my work. Here is a short list of some of the accolades I've received from my supervisors, peers, and direct reports. And even more amazing is the fact that they refuse to take money for their endorsements.

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9 Mistakes Businesses Make on Social Media

This is an excellent article I found on Panorama (http://www.pamorama.net/2014/11/08/9-social-media-marketing-mistakes-to-avoid/) that nails it. Some of these sound so completely obvious, but it’s amazing how many businesses still make that same mistakes over and over again. In the words of my former president who knew how to manage the ENTIRE company, it’s all about “clarity & […]

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Successful Franchise Marketing Starts with a Local Marketing Strategy That Aligns the Franchisee with the Franchisor

I follow this blog – love their content – and here’s a post that I found that’s dead-on for aligning local marketing efforts with the corporate strategy: (http://localvox.com/blog/successful-franchise-marketing/) Most franchisors have robust franchise marketing plans in place for the franchise that revolve around advertising.  The marketing programs are usually mandatory and pool funds from all […]

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One change that dramatically improved B2B marketing results

Here’s an excerpt from a really good post I found about improving your B2B marketing results. You can read the entire post here – http://b2bdigital.net/2014/09/02/improve-b2b-marketing-results/ You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite […]

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Local Search Gets A Raw Deal

One of my favorite marketing blogs is “AimClearBlog”. Here’s an excerpt from a recent post about how Google’s latest algorithm is creating tons of issues for local business owners. “Local business owners: Have your rankings plummeted? Did traffic fall off a cliff? No longer appearing in a crucial Google map result? You may have been […]

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